Asahi

0.0% Social

The Brief

Asahi wanted to leverage their 0.0% partnership with City Football Club on social channels, using imagery of players in their branded training kit.

The Solution

We asked ourselves an important question that led to a great campaign. What if in a world obsessed with scoring high numbers, we shifted focus to those striving for 0.0%?

Using our behind the scenes access and archival footage, we’re applying a fresh lens to the game, creating shareable edits that celebrate overlooked heroes.